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The Keys to Success in All Content Marketing & Business

Yesterday, I was honored to have an article featured in Peter Bowerman’s newsletter – the Well-Fed E-Pub. You can see the current and every issue here. I just received a response to my article on Content Marketing 101 from a writer who is looking to make the plunge into freelance writing.

She mentioned that she didn’t have the courage or the time to make the plunge yet. In my response, I mentioned to her that it does take a whole lot of guts and time to make it as a freelance writer. It takes faith and planning.

And then I realized those two keys are universal to content marketing and business. You have to have faith in your content (and your business) and you have to plan.

Content without faith or, more appropriately belief, falls flat. It doesn’t have a purpose. If you don’t believe it, then why would your audience?

The greater issue here is that you have to believe in your business whether you sell your writing (as I do) or a gadget. Belief in your product, your message and even your content are the keys to success.

Planning allows you to pour that belief into your business, your content and your clients/customers. When you plan, you think from a place of conviction and the content that stems from that is believable and engaging.

I’d like to thank that writer for reminding me of the two keys to success in all content marketing and business. Good luck to you. I hope you find your courage and time because you’ll be great when you do.

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Surviving Social Media as a Politician & Other Random News

business newsIt’s been a busy month. I’ve been working on a number of projects and am very excited to see some things coming to fruition that started several months ago. Here are a couple of tidbits I just couldn’t keep to myself.

Surviving Politics & Social Media. The Social Media Survival Guide for Political Campaigns book just launched! I worked on two chapters of this awesome guide for office-seekers to leverage social media. I worked on Chapters 3 and 7, which dealt with hiring a social media team and using social media for competitive intelligence. Definitely worth a read if you or someone you know plans to enter a political race for 2012.

Texting…Texting, One-Two. I’m on my way to Ohio to headline a conversation about text message marketing with a whole bunch of bingo hall operators! I’m really excited to learn more about charitable gaming and will share the insights next week. We’re talking about how these (mostly volunteers) can take advantage of a simple, and effective marketing tool called the lil ole text message.

Back on the Business Beat. My first real topic or as we journalists call it “beat” was 10 years ago this year! In Advanced Reporting, I was assigned the “business beat.” At the time, I thought it was a drag and a half. Now, it’s how I make my living. Thank you to the teacher who saw that in me!

I’m now writing for a local publication called What’s Around Town Metro Jackson. It’s a weekly newspaper/mag hybrid with all kinds of tips and a rockin’ Facebook community. I get to talk with local businesses about their story and how they connect with the community. Really excited to be working with these fine folks.

Well, that’s a wrap. Stay tuned for an update on the texting for charity event next week.