Blogs can have many focuses and they can enhance the user experience when they visit your website. You can use them to share product updates, tips and tricks, news, thought leadership articles, your take on what’s happening in the industry, recipes or photos.
Whatever focus you take, the purpose is the key. The purpose of your blog is to build trust, loyalty and to provide useful information for your audience. And it helps people who don’t know you find you through the search engines.
If you’re thinking about starting a blog or want to enliven an existing blog, it’s important to understand the commitment:
- Your readers will want to hear from you at least once a week.
- Your blog should not be sales-driven. It should be educational.
- Your blog needs calls to action that ask the reader to take the next step. You don’t want to push them away.
If you’re interested in discussing the life you want to create for your blog, let’s chat. Contact me for a free consultation today.