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Why What You Do Matters

what-you-doI just got off the phone with a potential client and he was thanking me for my help and expertise. We are in a serious negotiation over a potential project and I’m really excited about working with him if we can get everything aligned.

The reason I’m excited about the project isn’t the money. Yeah, money is nice and it pays for things, but I don’t really work just to get a check. I could do a lot less putting myself out there if I wanted to just earn a paycheck.

My work is an extension of who I am. It’s what I do to help others become better. A marketing project isn’t just a way to get the phone to ring. It’s about investing in people and in their lives – to make them better.

And that’s why what you do matters – your “what you do” is an investment in the lives of other people.

Someone once asked me if I loved what I do enough to do it for free. At the time, my focus was on making a living for my family. So, at the time, it seemed like a silly question. But today with a little more life experience and some time off for my family, I’d wholeheartedly agree that I love my work enough to do it for free.

I’m so grateful I get the opportunity to do what I love to help my clients create a better life for the people they love and serve.

So, yes, what you do matters to someone else. That’s the thought I want to keep in my head and heart for today and every day.

Interested in discovering how your “what you do” can help others more effectively? Check out my service called Pro Polish, which is designed to help you make the most of “what you do.” Find out how you can get better results with your resume, LinkedIn profile and business correspondence.

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Surviving Social Media as a Politician & Other Random News

business newsIt’s been a busy month. I’ve been working on a number of projects and am very excited to see some things coming to fruition that started several months ago. Here are a couple of tidbits I just couldn’t keep to myself.

Surviving Politics & Social Media. The Social Media Survival Guide for Political Campaigns book just launched! I worked on two chapters of this awesome guide for office-seekers to leverage social media. I worked on Chapters 3 and 7, which dealt with hiring a social media team and using social media for competitive intelligence. Definitely worth a read if you or someone you know plans to enter a political race for 2012.

Texting…Texting, One-Two. I’m on my way to Ohio to headline a conversation about text message marketing with a whole bunch of bingo hall operators! I’m really excited to learn more about charitable gaming and will share the insights next week. We’re talking about how these (mostly volunteers) can take advantage of a simple, and effective marketing tool called the lil ole text message.

Back on the Business Beat. My first real topic or as we journalists call it “beat” was 10 years ago this year! In Advanced Reporting, I was assigned the “business beat.” At the time, I thought it was a drag and a half. Now, it’s how I make my living. Thank you to the teacher who saw that in me!

I’m now writing for a local publication called What’s Around Town Metro Jackson. It’s a weekly newspaper/mag hybrid with all kinds of tips and a rockin’ Facebook community. I get to talk with local businesses about their story and how they connect with the community. Really excited to be working with these fine folks.

Well, that’s a wrap. Stay tuned for an update on the texting for charity event next week.