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What I Learned About Marketing from My Preschooler

My daugther just turned two and attends a preschool program at our church in the mornings. I’m not usually the one to pick her up; my husband is. Well, I had the pleasure of doing the honors recently and I learned a valuable marketing lesson from it.

The preschool has an ingenious method for delivering the children to their parents – the bye-bye buggy. It’s a large cart with seats and seatbelts for each toddler. They get to rotate the “leader” seat each day. You see, the front right seat is the most desired because the lucky tot gets to push the “button” that opens the power-assisted doors to the outside world.

Isn’t this very much like marketing?

We all want to be in the “leader” seat. Getting to the leader seat for the toddlers is a matter of rotation. In business, it’s who gets there first or best. Are you positioned to be in the lead?

Do you know your audiences’ button? The teachers in this preschool know something about the kids – that they are singularly focused on pushing that button. Do you know what that button is for your target audience?

Do you have content strategy as focused as the bye-bye buggy? The purpose is simple – get the children to the cars as simply and safely as possible. Content strategies don’t have to be complicated. Setting up a process as seamless as the bye-bye buggy can help deliver better content, leads and ROI.

Are you ready to simplify your marketing communications? Let’s chat.

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How We Should Be Thinking About Communication

I’m addicted to technology and I think it’s a wonderful addiction. Check out this scenario:

I’m sitting in my office working the day away. I pull up my iGoogle page on my PC laptop. My Facebook newsfeed is one of my gadgets. The latest update in my Facebook feed is from my little sister with “I’m in the hospital.”

So, the big sister in me picks up my iPhone in record speed, dials my mom to get an update on the situation. My mom is stunned that I learned this information so quickly. She’s used to being the purveyor of family info. But, hat’s where our world is heading. We’re no longer looking to one source (poor Mom) for our updates. We’re looking at our newsfeed on Facebook or sending a quick text on our iPhone to alert the world of what’s going on.

For businesses, it’s crucial that we think through these steps in our communication plans. We’re not just faxing over a press release to the “trusted” source for news. We’re looking at a landscape where people are doing the footwork for their information. It’s exciting and addictive all at the same time. Are you that relevant to your audience?