Writers can help you change minds. In this case, a writer changed society’s view of a man in need. Now, that’s always communicating brilliantly.
As a kid I secretly wanted to wear glasses because I thought they made you look smart.
However, I didn’t need them. Or, so I thought.
I got glasses at 28. You see, I was farsighted in one eye. My other eye was making up for my lack of up-close focus.
Well, as I learned later, a simple pair of reading glasses can help immensely.
I finally got my wish – to wear glasses to look smarter. But they did more than that. They made me smarter. I could see more clearly and didn’t suffer from muscle tension in my neck anymore from straining to see the computer screen.
Brilliant content is just like a great pair glasses:
- It brings the customer’s needs into focus.
- It tells your story clearly and simply.
- It allows you see what works and doesn’t – quickly.
Want to give your content a clearer focus? Let’s chat.