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How We Should Be Thinking About Communication

I’m addicted to technology and I think it’s a wonderful addiction. Check out this scenario:

I’m sitting in my office working the day away. I pull up my iGoogle page on my PC laptop. My Facebook newsfeed is one of my gadgets. The latest update in my Facebook feed is from my little sister with “I’m in the hospital.”

So, the big sister in me picks up my iPhone in record speed, dials my mom to get an update on the situation. My mom is stunned that I learned this information so quickly. She’s used to being the purveyor of family info. But, hat’s where our world is heading. We’re no longer looking to one source (poor Mom) for our updates. We’re looking at our newsfeed on Facebook or sending a quick text on our iPhone to alert the world of what’s going on.

For businesses, it’s crucial that we think through these steps in our communication plans. We’re not just faxing over a press release to the “trusted” source for news. We’re looking at a landscape where people are doing the footwork for their information. It’s exciting and addictive all at the same time. Are you that relevant to your audience?

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Three Messaging Elements I Learned from a Bagel

I just finished eating a delicious bagel – made from oat flour and sprinkled with bits of oat on top. This bagel resonated with me because it had just the right recipe for success. Here’s three messaging lessons I learned from said bagel:

  1. It had the right mix of ingredients. Oat flour made the bagel sweet and savory. I didn’t want to rush through it. I wanted to savor every bite. That’s what our messages should do.
  2. It had a little bit of unexpected. The oats were not traditional bagel fare, and even though this is a common grain – the fact that it was in a bagel was unexpected. Messaging should always have a little of the unexpected.
  3. It resonated with the audience. I was so into this bagel I wanted more. It was something good enough to chew on slowly with bits of excitement peppered throughout.

Does your messaging pass the bagel test? Savory, unexpected, wanting more. Need this in your messaging? I can help. Contact me today.

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A Cheesy Idea Can Become Gold

I’ve worked on some terrible campaigns. I mean TERRIBLE. Theming your campaign can be risky – it can either resonate or bomb. But, every once in awhile, a cheesy idea can spell success.

I recently pitched an idea to a client to create a character to represent their campaign. I felt like it was a huge risk because it had the flavor of Velveeta – the cheesiest. The idea struck gold.

I can’t wait to share the results of the campaign because that’s the true test of an idea. While I and my client may love it, it’s the audience that decides the success.

Let me help you turn a cheesy idea into gold for your company. I’m ready. Are you?

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Why I’m in Business…to help you succeed

Have you ever been asked why you’re in business? Have you ever asked yourself this question? Of course, the bottom line is to make money. But, if that were all we were about, we probably wouldn’t put so much blood, sweat and tears into building our businesses.

I was pondering this about my freelance writing business recently and came up with this. I’m in business to help you communicate with your customers and prospects about the value you bring to their business or life. I care about your success and that’s what drives me to write the best copy to help you meet your goals.

That’s why I’m in business. Now, how can I help you succeed?