Why am I so passionate about having a great LinkedIn profile?

I’ve built a business on LinkedIn that I’ve reinvented THREE times over the past 10 years. This social network gave me access to decision-makers, projects, and people like you. I help more people tell their stories because of this powerful networking tool. And I know how to make it work to your advantage in your job search and career.

Common Mistakes I See on LinkedIn

  1. Using words like “unemployed” and “looking for a job.” If you read a dating ad, would you answer someone who said they were “unemployed”? No! You’d run the other way. Recruiters and hiring managers don’t want to see the negative. They want to see WHY they should hire YOU.
  2. Putting weird or unclear pictures on your profile. If you put an “after five” picture in your profile, you may draw negative attention or give the reader a bad impression. Your LinkedIn profile picture should be professional, focused, and reflect the best you. Smile, wear a great color, and get someone else to take your photo! Don’t wear sunglasses or hats in your LinkedIn photo. Keep it classy!
  3. Not filling out your entire profile. This is the MOST common mistake I see. You have a free opportunity to share your story with the hiring and networking world, but if you don’t fill out your profile, you’re losing out on opportunities.
  4. Not using the About section to tell a story that’s about YOU and what YOU offer. It doesn’t have to be fluffy, but it does need to reflect your values, personality, and contributions.
  5. Adding your resume to the media section. Want to get your identity stolen? Display your mailing address, email, and phone number to everyone on the Internet. This is not the place to share your resume. Resumes should be shared with personal contacts and reputable companies.

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