Have you noticed how many people have been hitting the gym and making an attempt to delete the junk from their diets the past couple of weeks? It’s definitely a resolution revolution these first few weeks of January, which means it’s the perfect time to set some goals for pumping a little health into your content. Here are five ideas for how to do just that:
Put your content on a diet.
Someone sent me a list of the 25 most common typos and copy mistakes last week. One of those tips stuck out – look out for redundancies such as centered around. If you read that correctly, you’re saying the same thing twice. It’s actually centered on. But this is a great point. We need to trim the redundancies out of our copy. So, I challenge you to see how much you can trim your content.
As Peter Shankman said last week in his recap of his year to 10 percent, we should focus on eating meat and vegetables and leave out the carbs. Redundant words and overused jargon are just like the carbs; they may up the word count, but they do nothing for the health of your content. Simple sentence structure with simple words hits much harder.
Introduce quality supplements.
Content marketing is based on building an audience from people searching for solutions via the search engines. As you know, there’s also been a focus on quality with search algorithm changes and smarter content consumers.
It’s getting more crowded out there in the online marketing space (kind of like the gyms this time of year), so it’s important that we introduce some quality supplements to our every day link bait articles and blog posts.
Your audience is searching for you. Give them video. Give them a simple slideshow or infographic. Anything that tells the story in a new way and shakes things up. Supplements are meant to enhance what you are already doing. Make this the year that you introduce that e-book series or start that podcast.
Stop doing the same old routine.
I’ve heard this from numerous fitness trainers – getting on the elliptical machine for 30 minutes at a pace where you can read a book doesn’t do much for your long-term fitness. Sure, you’ll burn some calories, but your body adapts. It gets used to the exercise and you hit a plateau.
That’s why you have to change the intensity, track your heart rate and introduce new exercises all the time for real fitness. Same thing with your content. Doing the same thing over and over may get you some results for a while, but unless you get out of your comfort zone, your leads and traffic may get stagnant.
Add more daily movement.
A study released in the summer of 2011 showed that people who had more “incidental activity” in their lives had better fitness levels. The same goes for your content marketing. You’ll do better peppering a little content marketing activity each day.
Scheduling in some social media and blog brainstorming blocks can really help you improve on these daily habits. Similar to the rotation of how we clean our homes (laundry day, bathroom day, deep cleaning day, etc.), we can establish content marketing habits.Try focusing on one vehicle during each “incident.”
Finished with a project? Jump into a conversation on Twitter for 10 minutes? Ask a question on Facebook. Share that news item with some takeaways in a quick blog post. Content marketing doesn’t have to be a long, arduous workout. The mini sessions really do add up, especially if you fit them in every day.
Get a professional opinion.
Want to know the number one reason workout plans and diets fail? The goals are too broad. Most exercisers start out with a goal of losing 10 pounds or more. Most dieters drastically change their habits. This much change too soon can work well for a while, but every time you slip, it’s harder to get back with the program. If the program is complicated, it’s even more difficult to get back into it.
I’m not saying that you need to outsource your content marketing or dieting for the rest of your life. However, professionals are there to help you define your goals, create plans you can stick with and give you accountability. A professional opinion can be the difference in getting results and giving up.
I personally had to enlist the help of a professional for my fitness. I tried giving this mentor up last year in January because I could do it myself. Know what happened? I barely exercised between February and November of last year. I lost all the muscle my trainer helped me develop. I lost sight of my goals for excellence. I signed back up in November and have been with the program 90 percent of the time.
In my next post, I’ll outline what you need to look for in a content marketing professional. This person can help you pump a little health into your content marketing.
If you’d like a no-obligation consultation on your content marketing strategy and goals, please contact me and I’ll put you on my calendar.