I’m addicted to technology and I think it’s a wonderful addiction. Check out this scenario:
I’m sitting in my office working the day away. I pull up my iGoogle page on my PC laptop. My Facebook newsfeed is one of my gadgets. The latest update in my Facebook feed is from my little sister with “I’m in the hospital.”
So, the big sister in me picks up my iPhone in record speed, dials my mom to get an update on the situation. My mom is stunned that I learned this information so quickly. She’s used to being the purveyor of family info. But, hat’s where our world is heading. We’re no longer looking to one source (poor Mom) for our updates. We’re looking at our newsfeed on Facebook or sending a quick text on our iPhone to alert the world of what’s going on.
For businesses, it’s crucial that we think through these steps in our communication plans. We’re not just faxing over a press release to the “trusted” source for news. We’re looking at a landscape where people are doing the footwork for their information. It’s exciting and addictive all at the same time. Are you that relevant to your audience?